Social Media & The Global Supply Chain- Clark Atlanta University School of Business

Repost from Supply Chain Trends:

It’s amazing how fast the world of social media moves!  As many of the statistics from the original Social Media video have changed, I took a moment to refresh the video with a few new statistics and graphics.  Thanks to all of you for your support in making the first Social Media Revolution and Social Media ROIvideos such a huge success and I hope that you enjoy this refresh!

Stats from Video (sources listed below by corresponding #)

• 80% of companies use social media for recruitment; % of these using LinkedIn 95%
• Over 50% of the world’s population is under 30-years-old
• 96% of them have joined a social network
• 78% of consumers trust peer recommendations
• Only 14% trust advertisements
• Only 18% of traditional TV campaigns generate a positive ROI
• There are over 200,000,000 Blogs
• 25% of search results for the World’s Top 20 largest brands are links to user-generated content
• We don’t have a choice on whether we DO social media, the question is how well we DO it.”
• If Facebook were a country it would be the world’s 3rd largest ahead of the United States and only behind China and India
• We no longer search for the news, the news finds us.
• We will non longer search for products and services, they will find us via social media

Additional Sources:

• Facebook and world population data
• Jobvite Social Recruitment Survey
• Mashable by Ben Parr
• Facebook Stats
• Calculated based of Wikipedia article data found at www.wikipedia.org
• “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007
• Hitwise Intelligence Heather Dougherty